Duration:
10 Weeks
Roles:
Designer,
Researcher
Industry:
Create an innovative drivethrough experinece
Tools:
Figma
Project Summary:
I worked to create a new in car ordering experience for Chirck-fil-A leveraging Apples CarPlay & other technologies in order to create a more seamless and enjoyable ordering experience.
01
Research
In order to determine how I could best create a better drive through experience I first needed to identify peoples primary pain points and desires when using them.
Thus I preformed a competitive analysis against 3 various different establishments, Starbucks, Taco Bell, and Chick-fil-A in order to see how each handled drive throughs and Mobile Ordering.
02
Testing
After I had a working prototype I preformed extensive testing utilizing a driving sim inorder to guage peoples comfort interactiing with various UI elements while driving
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Final Deliverable
After I had a working prototype I preformed extensive testing utilizing a driving sim inorder to guage peoples comfort interactiing with various UI elements while driving
Duration:
10 Weeks
Roles:
Designer,
Researcher
Industry:
Create an innovative drivethrough experinece
Tools:
Figma
Project Summary:
I worked to create a new in car ordering experience for Chirck-fil-A leveraging Apples CarPlay & other technologies in order to create a more seamless and enjoyable ordering experience.
01
Research
In order to determine how I could best create a better drive through experience I first needed to identify peoples primary pain points and desires when using them.
Thus I preformed a competitive analysis against 3 various different establishments, Starbucks, Taco Bell, and Chick-fil-A in order to see how each handled drive throughs and Mobile Ordering.
02
Testing
After I had a working prototype I preformed extensive testing utilizing a driving sim in-order to gauge peoples comfort interacting with various UI elements while driving. The feedback I received was numerous and highlighted a number of things including.
- High variability in peoples comfort driving and interacting with a UI.
- Certain elements were universally said to be too distracting.
These insights motivated me to strive for a minimized number of interactions & reduced cognitive load.
0f
Final Deliverable
At the end of my project I presented a user flow with a persona going through their routine, demonstrating how the Carplay compatible app allows them to more conviniently order CFA and thus prompts them to order more often.
Milos Jankovic
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Duration:
10 Weeks
Roles:
Designer,
Researcher
Industry:
Automotive/ Connected Services
Tools:
Figma
Project Summary:
I worked to create a new in car ordering experience for Chirck-fil-A leveraging Apples CarPlay & other technologies in order to create a more seamless and enjoyable ordering experience.
01
Research
In order to determine how I could best create a better drive through experience I first needed to identify peoples primary pain points and desires when using them.
Thus I preformed a competitive analysis against 3 various different establishments, Starbucks, Taco Bell, and Chick-fil-A in order to see how each handled drive throughs and Mobile Ordering.
02
Testing
After I had a working prototype I preformed extensive testing utilizing a driving sim in-order to gauge peoples comfort interacting with various UI elements while driving. The feedback I received was numerous and highlighted a number of things including.
- High variability in peoples comfort driving and interacting with a UI.
- Certain elements were universally said to be too distracting.
These insights motivated me to strive for a minimized number of interactions & reduced cognitive load.
0f
Final Deliverable
At the end of my project I presented a user flow with a persona going through their routine, demonstrating how the CarPlay compatible app allows them to more conveniently order CFA and thus prompts them to order more often.